The Sisters Behind the Brand 🤎

We are Zoey and Sarah, sisters, co-founders and daughters of a woman whose quiet grace shaped everything we are.

Tauranga Boutique began in 1990 with something simple. A deep admiration for our mum, and a shared dream to help women like her, and like you, feel good in what they wear.

Our mother never needed much to stand out. She had a natural elegance, a soft strength. She dressed for comfort, but always looked beautiful. And even when life got busy, she never stopped showing up for others. She taught us that real confidence starts when you feel like yourself. So we started this boutique as a tribute to her and to women just like her. Real women. Strong women. Women who put love into everything they do.

At Tauranga Boutique, we do not chase trends. We choose pieces with heart. Easy, flattering, soft on the skin styles that move with you, not against you. The kind of clothing you reach for every morning, because it feels like you.

Our collections are inspired by relaxed and sunny New Zealand living. Light fabrics, timeless shapes and that breezy charm our mum always carried.

We are proud to be here, building a brand that celebrates women of every age and season of life. Because this chapter is yours. And you deserve to feel good in it.

Thanks for being here with us.

With love,
Zoey and Sarah