Our History

Our Story

Tauranga Boutique began as a dream sparked by our love for the coast and a desire to create a welcoming space for women to explore their style. Founded in the heart of our lovely seaside town, our boutique was born from the vision of two sisters, Zoey and Sarah, who grew up playing on the sandy shores of Tauranga. Inspired by the vibrant colors of the ocean, the soft textures of beachside breezes, and the diverse beauty of the women around us, we set out to curate a collection that reflects the spirit of coastal living.

In 2018, we launched our small online shop, filled with handpicked pieces sourced from local artisans and sustainable designers. We believed that fashion should not only be stylish and kind to the planet, but also empower you to feel like the woman you aspire to be. Our commitment to ethical sourcing and quality craftsmanship quickly attracted a loyal community of customers who loved knowing the story behind each piece they wore.

As word spread about our unique offerings, Tauranga Boutique flourished, becoming a place where women of all ages could celebrate their individual styles and connect with one another.

Over the years, Tauranga Boutique has grown into a nationally recognized coastal brand, expanding our collection to include not only beach-inspired fashion but also accessories and lifestyle items that embody the coastal spirit.

We invite you to explore our collections and become part of the Tauranga Boutique family, where we’re dedicated to helping you express your unique style while embracing the beauty of the beach. Thank you for trusting us on your fashion journey!

With love,
Zoey and Sarah